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14. REDEFINING WHAT IT MEANS TO RIDE
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14. REDEFINING WHAT IT MEANS TO RIDE



It’s a common misperception that bikes are just toys for kids—or just the opposite—endurance machines for guys in spandex. Somewhere on the way to adulting, we left our two wheels behind, and forgot about the joys and practicalities of riding.










We believe that bikes are for everyone. We’re daily commuters, long distance athletes, and weekend riders—a diverse community on wheels, genuinely psyched to be outside. 




We created Thousand because we love to ride—to roam down streets we’ve never seen before—to bypass traffic on our morning commutes—and to connect more with our communities. Riding transforms the way we move around our cities, and helps us see things from a different perspective.


















Three years later, we’re a brand committed to empowering people to get back on two wheels and rediscover those blissful in-between moments of the ride.

It’s not the gear. It’s not the grade. It’s not the miles.










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