BEHIND THE DESIGN: THOUSAND JR.

June 09, 2021

BEHIND THE DESIGN: THOUSAND JR.
Thousand Jr. Showcase

When we started thinking about releasing a helmet line for kids, there was only one thing that we knew for sure – we didn't want to lose our human-centered design process. For our Thousand Jr. Collection, that meant co-creating a line with kids so that we could create something that they would actually want to wear. 



To kick off our kid-powered design process, we interviewed over 100 kids aged 5-11 asking them questions like:
  • What is your favorite color?
  • What is your favorite animal?
  • What is your favorite food?
Their answers helped us determine the colorways of our collection and the hand-illustrated designs of the Thousand Jr. Sticker Packs.


TOP COLORS

MOST LIKED STICKER IDEAS

MOST REQUESTED STICKERS


THE COLLECTION

Once the Thousand Jr. Collection was designed, we took our samples back to real kids for their feedback. To ensure our collection would fit a range of sizes for growing kids, we performed over 20 fit tests on real kids to make sure our helmet will do its job of keeping them safe.


After years of research and development, our Thousand Jr. Collection now combines our favorite features from our Heritage Collection with the input of real kids, resulting in a helmet that jr. riders will actually want to wear and that parents won't need to bribe them to put on.


BLANK CANVAS FOR CREATIVITY 

Every helmet comes with a pack of removable, reflective stickers for customization and creativity. 

SAFETY CERTIFIED

Our helmets are CPSC, ASTM, and CE certified for biking, roller skating, and skateboarding – so they'll keep safe no matter what wheels they ride.

ADJUSTABLE DIAL FIT SYSTEM

Just one helmet will last your child for years thanks to the adjustable dial fit system, which allows their gear to grow with them (from 49-53cm head circumference).

VEGAN LEATHER STRAPS

Keep them snug and secure with our eco-friendly vegan microfiber straps, complete with a chin pad for added comfort.

MAGNETIC BUCKLE 

 No more crying over pinched skin with our easy-to-use and safety-tested magnetic fastener.

ACTIVE VENTILATION

6 strategically placed vents actively capture airflow and pass it through the helmet's interior channels. Because kids get sweaty.


We're so happy and grateful to be able to expand our gear to fit more riders of different sizes. Because we believe that everyone should be safe, stylish, and express who they are while they're riding – jr. riders included.


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