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BEHIND THE DESIGN: SUMMER OF '19 COLLECTION

June 06, 2019

BEHIND THE DESIGN: SUMMER OF '19 COLLECTION

Maybe it's the longer days, the warm nights, or something else entirely, but there's just something about summer that reminds us of childhood and the feeling of endless possibility. When it came to creating our first seasonal collection, we knew that we wanted the colorways and designs to perfectly capture that elusive feeling.

Inspired by the nostalgic spirit of adventure, the Summer of '19 Collection is the perfect escape to summer.


 

For us, old school racing culture perfectly represents adventure. With the warm wind in our face on our summer rides, it's not hard to imagine ourselves in a classic race car like the Ford GT40. The GT Stripe pays homage to its iconic inspiration with the GT40's iconic racing stripe, racing pennant details on the back of the helmet, and the number 40 on the buckle. Channel your inner Le Mans and race into summer with the GT Stripe.

 

 

 


 

We spent countless hours searching for the perfect shade of summer. Inspired by the Pantone Color of the Year, "Living Coral," the reddish hues of Daybreak Red remind us of the sunrise on our morning rides; warm summer nights with our friends; and eating popsicles on the curb as a kid.

 


 

Looking for more summer? Escape to summer with our summer playlist.

 


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