A few years ago, Gloria (our founder and longtime cyclist), lost a close friend to a bike accident – a loss that could have been prevented if he had been wearing a helmet. His passing led Gloria to reflect on why she didn't wear a helmet while riding. She knew she had to change her perspective on safety gear, but she thought helmets were too bulky, too futuristic looking, and didn't fit her personal style.
Instead of settling for the uncomfortable helmets on the market, she got to work designing one that you'll actually want to wear.
WE NAMED OUR COMPANY "THOUSAND" AFTER AN ANNUAL STATISTIC HIT CLOSE TO HOME.
Every year, there are roughly 1000 cyclist fatalities from accidents in the US. Our name is a reference to this number and serves as a daily reminder of why we do what we do. By making safety seamless, we hope to reduce that number every year.
SAFETY IS WHY WE STARTED THOUSAND.
An Australian study from 2016 found that just wearing a helmet can reduce the risks of a serious head injury by almost 70%. We're grateful for every order we ship, because it means another rider that's choosing to be safe by wearing a Thousand helmet.When we hear your stories, you inspire us to keep striving to do more.
"My husband started riding to his work by bike and I gave him one of your helmets as a present. Three months later, he had an accident with a car, lost his memory for several hours, and was diagnosed with post-traumatic amnesia. The neurologist told me that it could be brain damage and that we have to wait for him to rest and watch for his recovery. When he woke up the next day, he started remembering things and now he's totally recovered. The helmet was broken and I can't stop thinking what would have happened to his head without the helmet. Our lives would be different by now, so thank you from the bottom of my heart."
– ABRIL R.
"I was riding my skateboard home after work on Thursday like any other day in New York City. Next thing I know I woke up in an ambulance bruised, bleeding, but alive. The EMT and soon after the doctor informed me that I was blindsided by a car and thrown into the road, splashing my temple/forehead into the street/edge of a sidewalk. If I had not been wearing your helmet, I would not have been having that conversation or sending this email. I am forever grateful."
– SAM W.